Making the decision to sell your products or services online is more complex than it might appear. There are many moving parts to online success. Any “web marketing for novices” type of book can provide the basics: selecting and registering an appropriate domain name (your internet address), what to look for in web hosting, putting together a credible website, and then…the phone rings with the first order, right?
Regardless of what you’re offering to the customer, the competition is fierce. As unique as you might think your products and services are, they’re not. Someone else is trying to get potential customers to buy the same thing. So how do you differentiate your company?
Here are three things you’ll need:
- Excellent web hosting. The best web marketing concept in the world isn’t going to take off without proper hosting and support. If customers have trouble reaching your site or it takes forever to load because host servers are overloaded, you’ll lose business. Customers won’t wait.
- Search Engine Optimization (SEO). Search engines key in on specific words and phrases to rank your website. The farther down a set of search engine listings that your site appears, the less business you’ll get. And it’s not a linear dropoff – it’s exponential. If you’re farther down than listing number 20, very few customers will make it that far.
- The “back end” of the site. Web hosting is only the first step. Proper configuration of the site shopping cart and payment gateway is critical. An e-commerce package such as BigCommerce takes the guesswork out of managing your online sales.
Net Plus Consulting is uniquely positioned to assist you with your online sales efforts, from domain registration and web hosting through e-commerce system design and setup. Visit our website or call 212-461-3300 for a free consultation.
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